Visual Perception 2 / Feature Hierarchy

Above is a photograph of the interior of a Lamborghini Gallardo. As mentioned in lecture, pre-attentive features are ones that catch the eye before we are even conscious of what it is that we are looking at. The primary pre-attentive feature is the color yellow.  The yellow color immediately stands out over the black features.  The visual hierarchy is denoted by the he seats, center consol, air vents, dash, and door handles being yellow; highlighting the importance of these features. The interior of this car is an example of both bottom up and top down processing. The color yellow itself is an example of bottom up processing because it highlights patterns, shapes, and objects. The location of the yellow along with the rest of the black features is an example of top down processing; requiring direct eye movement. The yellow is a very effective in terms of visual hierarchy and feature channels. 

http://automobile303.blogspot.com/2011/10/lamborghini-gallardo-interior-pictures.html#axzz29hVM6GmY