Thursday, November 15, 2012

Tone and Color





















How Tone is Operating


“The most fundamental level of visual perception and any visual design is tone.”  The tone distinguishes the differences, changes, and edges on the Mclaren p1. Depth and dimension become more obvious through the different tonal ranges. The form of the car is captured through the use of different tones.  


How Tone is Interacting

One basic element that tone is interacting with is the element of shape. The complexity of the lines and shapes of the car are highlighted by the different tonal ranges of the different features. Depth is highly noticeable through the use of lighter and darker tones.


How Color is Operating


The intense orange and deep black intensify the Mclaren P1. The orange-red color is extremely bright and highly saturated. This color red would be considered “emotional and active”, which should be expected from a sports car.  These colors demonstrates symbolize the aggressive and exotic appearance of a sports car. 



How Color is Interacting


On the Mclaren P1, the basic element of shape is highlighted by the use of color. The deep black is used as an accent for certain dimensional shapes and juxtapose the orange. The side view mirrors, the roof, and the front bumper are all square-like shapes and are brought to the viewers attention by the use of black.  The orange-red color is used for the outer parts of the body shape, highlighting the general shape of the entire car.



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